Traumatologist SEO Case Study | Dr. Daniel Rangel

Healthcare Industry

Top 3 on Google in Lechería

Before, Dr. Rangel’s expertise was invisible to Google. Potential patients searched for “hand surgeon in Lechería” and couldn’t find him. Today, his practice is the most visible in his specialty, attracting qualified patients organically and consistently while he focuses on what he does best: surgery.

We achieved unbeatable hyperlocal positioning. Dr. Rangel now dominates Google’s Top 3 for key terms like “cirujano de mano Lechería”, “especialista en dedo de gatillo” o “traumatólogo de mano Lechería”, connecting his expertise with those who need it most.

We designed a bespoke digital ecosystem that works for him 24/7:

SEO-optimized medical website featuring fast loading, responsive design, and content aligned with search intent

Integrated online scheduling system: With automated WhatsApp and email notifications, eliminating paper schedules and centralizing appointment management

Authoritative medical blog: Strategic content answering common patient questions, positioning him as an expert voice

Partnership Adapted to a Doctor’s Schedule

We understand that a healthcare professional’s time is their most valuable asset. That’s why our work model fully adapted to Dr. Rangel’s demanding schedule. We met at his home outside conventional hours and prioritized clear, efficient communication, avoiding unnecessary jargon. For us, being his partner means adapting to his rhythm, not the other way around.

Our commitment is his peace of mind. Knowing his digital presence is in the right hands allows him to focus 100% on what matters most: his patients. We continue to stand by his side, monitoring performance, adjusting strategies, and celebrating every new milestone. We don’t believe in projects that end; we believe in relationships that grow and evolve over time.